INTRODUCTION
Below is an online presence evaluation for Black Bear Diner Humble, an American restaurant located at 9510 Farm to Market 1960 Bypass Rd W, Humble, TX 77338, USA. We have analyzed your general online presence going from your Google profile to your various social media business pages to see how well you use the internet to promote your restaurant.
In this mini social media audit, we will point out some important aspects of your online presence; that is what needs to be encouraged and what you have to improve. We will also provide a recommendation list that can help you improve on your online presence and consequently make the most out of it.
General Online Presence:
1. Any presence on Google? Yes!
Black Bear Diner Humble has a detailed business profile on Google. Your restaurant can easily be found on Google in a search and we equally have access to all your business profiles on social media networks you are present on.
2. Any social media presence? Yes!
Black Bear Diner Humble is active both on Facebook and Instagram as Black Bear Diner and blackbeardiner respectively.
Your Facebook and Instagram pages are highly active and more than above average. You have a verified Facebook page with more than a thousand followers and more than 500 reviews. The reactions on your pages are satisfactory; a good number of people react to your posts (likes and comments) and you equally like and reply to comments which is encouraging.
You post appealing images and videos which are really attractive. Unfortunately, you do not post on a daily basis. You need to keep your pages active on a daily basis. Posting everyday will make your pages maintain their algorithms and keep your page engagements booming.
3. Any Website? Yes!
You do have a website for your restaurant but the website is not available. None of the links found on your social media pages and Google profile are available. Either solve the technical issue with your website or build another professional website for your restaurant.
4. Claimed on Google? No!
Your business is not yet claimed on Google. To claim your business, click here
5. Claimed on Yelp? Yes!
6. Review monitoring:
- On Google you have a 4.2 star rating with 3,715 reviews.
- On Facebook you have a 3.9 star rating with 556 reviews.
- On Yelp you have a 3.5 star rating with 298 reviews.
You have both positive and negative reviews about your restaurant and you’ve not replied to all of them. It’s important to reply to clients’ reviews, it shows you consider them.
7. Current brand image:
- Posts not frequent.
- Positive and Negative feedback about the restaurant.
- Good interaction on posts.
- Website unavailable.
8. Are social media posts congruent? Yes!
Very attractive images and videos are posted.
9. Most valuable immediate actions:
- Solve the issue with your website.
- Post on a daily basis on Facebook and Instagram.
- Share your posts on Facebook, it can increase your reach.
- Claim your business on Google.
- Reply to all your reviews.
Conclusion
This marks the end of your social media and internet audit. It’s not always easy to manage such a business and have time to manage your presence online but you’re on the right track. Just a few more things to improve and you’re good. You can hire a team of dedicated professionals to help you with everything concerning your online presence. You can get in touch with MCAP which provides social media management services and ensure you have a good online presence. In case you want to join us, visit https://www.morecustomersandpeace.com/ or give us a call: +1 817-704-8774
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