INTRODUCTION
Here’s a mini social media and internet audit for Brite Dental Center, a dental office located at 15002 Ella Blvd # 42, Houston, TX 77090, USA. In this internet audit, we will evaluate the state of your online presence by analyzing your business profiles on social media platforms and social media networks where you can be found. We will then spot out what has to be encouraged and what needs to be improved on your online presence. At the end, we will provide you with a list of valuable recommendation actions that will help you build a better online presence and get more results from it.
General Online Presence:
1. Any presence on Google? Yes!
Brite Dental Center has a good Google business profile. In a Google search, we can view your rating, your exact location via google map, and other important information about your business at first glance. We equally have easy access to your social media profiles.
2. Any social media presence? Yes!
Brite Dental Center is active on Facebook and Instagram as Brite Dental Center and @
britedental2 respectively.
Seems like you’ve abandoned your Facebook and Instagram pages. Your last post on Facebook dates Nov 2021 while on Instagram it dates July 2020. You used to be posting great content on your pages though not consistently. You have few followers on both accounts, no likes on your Facebook posts and very few reactions to your Instagram posts.
You’ve already done well by creating social media business accounts but you need to keep your pages active and be more consistent in posting.
- You need to let people know you exist by keeping your pages active on a daily basis. Plan how many times to post a day and at what time you have to post and stick to it. - Increase your chances of reaching a wider audience by sharing your facebook posts in related groups on Facebook.
- You have very few reactions to your posts, probably due to posting inconsistencies. To get more reactions to your posts, you need to post regularly, engage with other users and share
your posts to reach a wider audience. The more you engage with others and keep your pages active, the more engagement you will receive on your posts.
Maybe you have more current accounts you are running for your business on social media, if so please update that on your website.
3. Any Website? Yes!
You have a really attractive website which showcases all the services you offer, tells your story, links to your profiles on social media platforms, and contains all the necessary information visitors will like to know.
4. Claimed on Google? No!
To claim your business on Google, click here.
6. Claimed on Yelp? No!
To claim your business on Yelp, click here.
6. Review monitoring:
- On Google, you have a 4.8 star rating with 190 reviews.
- On Yelp you have a 4.0 star rating with 03 reviews.
- On facebook, you have a 4.9 star rating with 62 reviews.
Overall, you mostly have positive reviews which is good, but what you fail to do is to reply to those reviews. On Yelp for example, you only have 03 reviews and you’ve not replied to any of them. It may seem banal but replying to reviews may increase your customers’ esteem of your business; they like when they are given attention.
6. Current brand image?
- Dormant Facebook and Instagram pages.
- Infrequent posting.
- Both positive and negative reviews about the services.
- Few reactions to posts.
7. Are social media posts congruent? Yes!
Very attractive pictures and videos.
8. Most valuable immediate actions:
- Keep your page always active by posting more often.
- Invite more people to follow you on social media.
- Reply to all your reviews both positive and negative.
- Invite people to add honest reviews on Yelp and recommend all your reviews.
- Claim your business on Google and Yelp.
Conclusion
We've come to the end of this online presence audit. From the above, you can see what is still lacking in your online presence. With the list of valuable immediate actions, you can improve your current online presence. Hoping that the above was helpful, we do have some advanced techniques we share with our partners that helps them scale from no online presence to 20+ Booking per month. We would be more than happy to set up your system so you can scale rapidly. To learn more, Call Us: +1817-704-8774.
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