INTRODUCTION
Here's a mini social media and internet audit for Chroma Dental, a dental office located at 155 E 55th St #301, New York, NY 10022, USA. In this internet audit, we will analyze your overall online presence starting from your website, your profiles on social networking sites and social media platforms. After a quick analysis of your online presence, we will tell you what is good and what you need to improve. At the end, we will provide a recommendation list to help you maintain a better presence online.
General Online Presence:
1. Any presence on Google? Yes!
Chroma Dental has a good profile on Google. We can view your rating and every other important information a Google business profile presents. Unfortunately, you don’t have a good ranking on Google. We need to include some detailed information in a google search before your business shows up.
2. Any social media presence? Yes!
Chroma Dental is active on instagram as @chromadentalnyc
It’s great you already have an instagram profile with amazing content unfortunately you’re very inconsistent in posting. Since 2021 when you started running your page, you only have 17 posts of which only 03 posts since Jan 2023 and only 05 posts for the whole of 2022.
You equally have very few followers and you do not reply to the few comments you have on your page.
Building a business profile on social media platforms is already a great step when talking of building an online presence but keeping your page inactive or posting randomly does not help you. The more you’re active on your page, you appear on users’ feeds more often, you get more potential clients to know you, and you have your audience grow every day. .
Make sure you post on a daily basis at peak hours, you keep your community active by: providing the type of content they like, replying to their comments, and enticing conversations with them, you engage with other profiles so they can engage with you in return.
You need to diversify your reach by building business profiles on other popular social media platforms like Facebook, TikTok just to cite these two. By doing so, you widen your reach, build a wider community and increase your chances of getting more potential clients.
3. Any Website? Yes!
Chroma Dental has a professional website which presents all the services offered, contains all the contact information, and permits visitors to book directly from the website.
Get a better website prototype link click here.
4. Claimed on Google? No!
To claim your business on Google, click here.
5. Claimed on Yelp?
No business profile on Yelp.
6. Review monitoring:
- On Google you have a 5.0 star rating with 61 reviews.
All your Google reviews are positive and you’ve replied to all of them. Amazing!
7. Current brand image?
- Bad ranking on Google.
- Active on only one social media platform (Instagram).
- No profile on Yelp.
- Infrequent posting.
- Only positive reviews from clients.
8. Are social media posts congruent? Yes!
Attractive images posted on Instagram.
9. Most valuable immediate actions:
- Improve your SEO for a better ranking on Google.
- Keep your page active by posting on a daily basis (post images and videos to showcase your knowhow and other attractive content you think might delight your followers).
- Invite more people to follow you, reply to all your followers’ comments and engage with other profiles to get more engagement on your page.
- Build business profiles on other popular social media platforms.
- Build a business profile on Yelp and invite people to add honest reviews.
- Claim your business on Google.
Conclusion
This marks the end of this mini social media and internet audit. Above, you can find a list of valuable immediate actions that can help you improve your current online presence. Hoping that this online presence evaluation was helpful, we do have some advanced techniques we share with our partners that helps them scale from no online presence to 20+ Booking per month. We would be more than happy to set up your system so you can scale rapidly. To learn more, Call Us: +1817-704-8774.
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