INTRODUCTION
Here’s a mini social media and internet presence evaluation for Elegance African Hair Braiding, a hair braiding salon located at 2 W 125th St Harlem, NY 10027, USA. In this online presence audit we will analyze your presence on the internet; that is your presence on social media, your website, your presence on Google, Yelp and how well you use the internet to brand your hair braiding salon. After presenting the state of your general online presence, we will point out what is good and what is still lacking. At the end, we will provide a recommendation list to help you make the most out of your online presence and brand well on the internet.
General Online Presence:
1. Any presence on Google? No!
You have no business profile on Google. We can not view your rating and all the important information google business profiles present when users search for a business.
Needs Attention:
Try to build a google business profile. It shows users where and how to visit your business and increases your chances of appearing on google searches when people will be looking for services like yours in your local area.
2. Any social media presence? Yes!
Elegance African Hair Braiding is active both on instagram and facebook as @tima_joli and Elegance African Hair Braiding respectively.
Needs Attention:
Your Facebook page can’t be accessible.
Your Instagram page on the other hand is well developed, you post really great content but your posts are infrequent. Plus reactions to your posts are very irregular.
Building business profiles on social media is good but keeping them active on a daily basis is better. The more you keep your pages active, the more they appear on users’ feeds and you get more potential clients to know you.
Make sure you are always active on your page, post on a daily basis during rush hours so people do not forget about your business. A well rounded social media business page attracts a lot of clients.
3. Any Website? Yes!
You do own a website which tells your story, presents your services, and has all your contact information but that website is anything but professional.
Your website, while still being powered by wordpress, does not look appealing and the social media icons on the website do not link to any page. This website is not well presented and does not reflect the standards of your salon. You need to build a more professional website for your business and showcase your work with really attractive images.
Get a better website prototype link click here.
4. Claimed on Google?
No business profile on Google.
5. Claimed on Yelp? No!
To claim your business on Yelp, click here.
6. Review monitoring:
- On yelp you have a 3.4 star rating with 40 reviews.
You have a lot of negative reviews from your clients and all your reviews we’ve seen are unanswered. It's important you reply to your clients’ reviews both positive and negative and in the most honest way possible. It shows your clients you consider them.
7. Current brand image?
- Unprofessional website.
- Unaccessible facebook page.
- Infrequent posting.
8. Are social media posts congruent? Yes!
Clear and attractive images and videos posted.
9. Most valuable immediate actions:
- Build a more presentable and professional website.
- Build a google business profile and invite people to add honest reviews.
- Solve the issue with your Facebook page.
- Post regularly on your social media business profiles.
- Engage with other profiles so they can engage with you in return.
- Reply to all your reviews.
- Claim your business on Yelp.
Conclusion
This marks the end of your online presence evaluation. In the above immediate action list, we have listed what you need to do inorder to improve your current online presence.
In case you might be interested, we currently help small business owners improve their online presence. We provide social media management services, we build professional websites, and ensure your online presence is impeccable. Contact us for more information : +1817-704-8774
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