INTRODUCTION
Below is a mini social media and internet audit for Jersey City Dental Care, a dental office located at 3285 John F. Kennedy Blvd, Jersey City, NJ 07307,USA. In this social media and internet audit, we will analyze your overall presence online; that is your presence on social media, your website, your Google profile and how well you use the internet to brand your dental office. We will outline what is good about your online presence and what you have to improve. Finally, we will provide a recommendation list to help you improve your online presence which can help you get more customers.
General Online Presence:
1. Any presence on Google? Yes!
You have a good Google presence. We have access to your Google business profile and we equally have access to all your business profiles on social media profiles and social networking sites.
2. Any social media presence? Yes!
Jersey City Dental Care is active on Facebook as Jersey City Dental Care / Bo Seok,DMD
You’ve not been active on your facebook page since Jan, 2022. You equally have very few followers and very few reactions to your posts. Though your content is really attractive, you are very inconsistent in posting, which can be the cause of very little engagement on your page.
You need to be more consistent in posting because posting frequently can help you get more engagement on your page. Post on a daily basis at peak hours, engage with other users so they can return the favor and engage with you on your own page, share your content in related Facebook groups to reach a wider audience, invite more people to like your page and follow you.
Also try to explore other social media platforms like Instagram and TikTok if you do not have an account there yet. Being present on multiple social media platforms widens your reach and increases your chances of getting more clients who are not pro Fcaebook from other platforms.
3. Any Website? Yes!
You only have a one pager website which does not showcase enough information about your dental office. A website represents the brand identity of a business, when people visit your website, it should create a great impression at first sight. Just by looking at your website people may decide to book with you or just ignore you completely.
Your website should tell the story behind your business. More importantly, it should list all the services you offer and have a full gallery which shows your works. You already have reviews, a direction, and your contact information on your website, which is good but not enough. Update your website, add more important information like the ones cited above.
4. Claimed on Google? No!
To claim your business on Google, click here.
5. Claimed on Yelp?
No business profile on Yelp.
6. Review monitoring:
- On Google, you have a 4.9 star rating with 52 reviews.
- On facebook, your page is not yet rated and you only have one review from yourself, so it does not count.
All your feedback on Google is positive, unfortunately you’ve not replied to all your reviews. Make it a habit to reply to every single review you receive, be it positive or negative.
7. Current brand image?
- One page website
- Dormant Facebook page and infrequent posting. .
- Very few reactions to posts.
- Present on only one social media platform.
- No profile on Yelp.
- Only positive feedback from clients.
8. Are social media posts congruent? Yes!
Very attractive content with quality images though not regular.
9. Most valuable immediate actions:
- Update your website to look professional and reflect the standards of your dental office.
- Build business profiles on other social media platforms notably Instagram.
- Keep your pages always active; post more frequently, on a daily basis during rush hours.
- Invite more people to follow you on Facebook and add honest reviews.
- Engage with other profiles and share your Facebook posts in groups to get more engagements on your pages.
- Build a business profile on Yelp and invite people to add honest reviews.
- Reply to all your reviews.
- Claim your business on Google.
Conclusion
This marks the end of your online presence evaluation. In the above valuable immediate action list, you have some quick recommendations you can get started with to have a better online presence. Hoping this online presence audit was helpful, we do have some advanced techniques we share with our partners that helps them scale from no online presence to 20+ Booking per month. We would be more than happy to set up your system so you can scale rapidly. To learn more, Call Us: +1817-704-8774.
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