INTRODUCTION
Below is a mini social media and internet audit for Smile Avenue Family Dentistry of Cypress, a dental office located at 9212 Fry Rd #120, Cypress, TX 77433, USA. In this online presence audit, we will evaluate your overall online presence starting from Google, Yelp, and social media platforms. We will also analyze your website, spot out what is to be encouraged about your online presence and what needs to be improved. Finally, to help you improve your online presence, we will provide a recommendation list which if followed to the letter can help you scale high.
General Online Presence:
1. Any presence on Google? Yes!
You have a good business profile on Google. In a Google search, we have easy access to all your business profiles on social media networks and to your website.
2. Any social media presence? Yes!
Smile Avenue Family Dentistry of Cypress is active both on Facebook and Instagram as Smile Avenue Family Dentistry and smileavenuefamilydentistry respectively.
Your Facebook and Instagram pages are all professional. You post really attractive videos and images, only you’re not consistent in posting and you have very few reactions to your posts. The few comments you have on Instagram you do not reply to them and on Facebook, you do not share your posts.
You need to keep your social media business profiles active and interactive:
- Post on a daily basis at rush hours; posting daily will make your posts appear on users’ timelines most often, hence increasing your chances of getting new clients.
- Share your facebook posts, it will help you reach a wider audience; you can share them in facebook groups related to your topics of interest.
- Engage with other users on social media; like and comment on other people’s posts and they will likely do the same with you, like and reply to comments under your posts, and start conversations with your followers to keep your pages active.
3. Any Website? Yes!
You have a good website which showcases all the services you offer, your contact information and links to your business profiles on the internet, reviews and videos which tell your story. Your website is really well designed and attractive. However, on mobile your website has so much empty space you could get rid of.
Get a better website prototype link click here.
4. Claimed on Google? Not yet!
To claim your business on Google, click here.
5. Claimed on Yelp? Yes!
6. Review monitoring:
- On Google, you have a 4.9 star rating with 1,419 reviews.
- On Yelp you have a 4.5 star rating with 131 reviews.
- On facebook, you have a 5.0 star rating with 190 reviews.
You have both positive and negative reviews about your dental office. Fortunately, you have just a few negative reviews though you left some reviews unanswered. Answering all your reviews shows your customers that you value them.
7. Current brand image:
- Infrequent posting.
- Both positive and negative reviews.
8. Are social media posts congruent? Yes!
Very attractive images and videos.
9. Most valuable immediate actions:
- Post on a daily basis on your social media platforms.
- Claim your business on Google.
- Make your pages active; share your posts, reply to comments, engage with other profiles.
- Reply to all your reviews.
Conclusion
Here we have come to the end of your online presence audit. You are on the right path regarding your online presence, only for a few things you are missing. The valuable immediate actions above can help you improve your current online presence. Hoping that the above was helpful, we do have some advanced techniques we share with our partners that helps them scale from no online presence to 20+ Booking per month. We would be more than happy to set up your system so you can scale rapidly. To learn more, Call Us: +1817-704-8774.
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