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Spoiled Hair Lounge

Updated: May 20, 2023




INTRODUCTION

Below is a mini social media and internet audit for Spoiled Hair Lounge, a hair braiding salon located at 403 1st St E, Humble, TX 77338, USA. In this social media audit, we are going to evaluate your salon's presence on Google and different social media networks like Yelp, social media platforms and analyze your website. This evaluation is in a bid to highlight what is still lacking on your online presence and provide valuable solutions to help you get a better online presence. Below we will present in some major points what is good and what needs to be improved, not forgetting a recommendation list to help you improve your online presence.


General Online Presence:


1. Any presence on Google? Yes!

Spoiled Hair Lounge has a detailed Google business profile. From a Google search, we have access to your website and your business profiles on other social media networks.


2. Any social media presence? Yes!

Spoiled Hair Lounge is active both on Instagram and Facebook as spoiledhairlounge and Spoiled Hair Lounge respectively.

On Facebook you are very inconsistent in posting. There are only 06 posts for the whole of 2022 and only 03 posts since the beginning of 2023. Reactions on some posts are high while others are really low and some have no reactions at all. You equally have no shares on your posts and you hardly reply to comments.

On Instagram, you’re also inconsistent in posting. Just 03 posts since the beginning of this year and there are equally few reactions to your posts. Also, the quality of the images and videos you post are not appealing.

Very irregular reactions to your posts may be caused by Inconsistency in posting which may also affect the algorithm of your business pages. You need to plan a posting schedule that can help you post on a daily basis during rush hours.

The quality of the images and videos you post also matter. Posting clear and attractive images can attract a good number of potential clients to your pages.

Invite more people to follow you on social media. Growing your audience should be one of your major objectives. Keep inviting people to like your page and follow you.

Be interactive on your pages; like and reply to comments. On Facebook , engage with other profiles and share your posts to reach a wider audience.


3. Any Website? Yes!

Spoiled Hair Lounge has a website which showcases the services offered. Your website however needs a touch of professionalism.

Get a better website prototype link click here.


4. Claimed on Google? No!

Your business is not yet claimed on Google. To claim your business, click here.


5. Claimed on yelp? Yes!

Business claimed on Yelp.


6. Review monitoring

- On Google, you have a 4.7 star rating with 73 reviews.

- On yelp you have a 5 star rating with 5 reviews.

- On facebook, you have a 4.7 star rating with 69 reviews.

You mostly have positive reviews throughout. The few negative reviews you tried to address them though you did not do it for all. It will be good if you always reply to all your reviews both positive or negative.


7. Current brand image:

- Infrequent posting.

- Very few reactions to posts.

- Positive and negative feedback from clients.


8. Are social media posts congruent? No!

Blurry images and videos are posted.


9. Most valuable immediate actions:

- Improve your website.

- Be more consistent in posting; plan a posting schedule that can help you post regularly on your social media business profiles.

- Engage with other profiles on social media and try to reach a wider audience by sharing your Facebook posts.

- Claim your business on Google.

- Invite more people to follow you on social media.

- Reply to all your reviews.

- Post more appealing images and videos. Remember, attractive content attracts potential clients.


Conclusion

Here comes the end of your online presence audit where we have added a recommendation list that can help you improve your current online presence. Hoping that the above was helpful, we do have some advanced techniques we share with our partners that helps them scale from no online presence to 20+ Booking per month. We would be more than happy to set up your system so you can scale rapidly. To learn more, Call Us: +1817-704-8774

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